I’ve been spending a lot of time lately commenting on other people’s blogs. Before now I had thought it was just a waste of time. But recently I’ve been seeing the “fruits of my labor”, so to speak, more and more.
I figured I’d start this post off with some basic rules on how to comment effectively on a blog. Believe it or not, some people don’t know how to. And it’s a really simple thing to do. I guess some people just need to be reminded, so I’ll help with that.
Do remember to read the post. Don’t be lazy, your comment will just be removed or look stupid.
Do remember that you are writing to a real person
Do add value to your comment
Do respond to other’s comments if you have something to say
Do compliment the blogger
Don’t Spam. It’ll come back to haunt you as you build a bad reputation.
Don’t just say “Great Post”
Don’t promote your blog or any affiliate links
Don’t ask for people to read your blog
Fruits of Your Labor
So what do YOU get from commenting on someone’s blog? This is the most important part of this post, am I right? Because without some incentive why would you comment on other people’s blogs? Here’s the answer, you wouldn’t.
The first incentive to commenting on other people’s blogs are backlinks. When you comment on someone else’s blog they usually have a form where you can put your website. By including your website, you are including your link on someone else’s blog which creates a backlink. If you want to learn more about backlinks, check out my backlinking strategy series.
The backlink you create could have massive results, depending on the Page Rank or Alexa Ranking of that website. You may also not even get a backlink at all. It’s kind of chance whether Google will find your link and verify it as a backlink or not. But I think the better the comment, the better chances of it being found by Google. But the more you comment, the better chances you have to get noticed by Google. Obviously, you don’t want to spam though. This could be noticed by Google and could hurt your rankings.
These backlinks work to help your SEO, which I think most of you know by now. Some blogs/websites even let you add keywords you your name, which will help you rank higher for that keyword you desperately want to rank for! Organic Search from the search engines accounts for 25.47% of the total traffic to my blog, over the past month. So it definitely plays a big role.
But what if I don’t get a backlink? Don’t worry there is still two more reasons why to comment on another person’s blog.
Believe it or not, people actually do click on your website in the comments section. Over the last month 27.99% of my traffic has been from Pat Flynn’s blog. The visits have been from me commenting on every single post.
In order to get people to click on your link, your comment needs to be great. If someone likes your comment and you show off the information you know then people might click on your blog. That’s what has happened for me! And from one blog, it accounts for 27.99% of my total traffic over the past month.
Another reason your comments should actually be helpful or insightful is that the blog owner could begin to take notice. When they see you commenting real value on their blog, I can guarantee that they will like. They will most likely begin to respond to your comments. You may even begin to email each other or talk to each other on other social networks.
This has happened to me recently with Alex Whalley from his blog AlexWhalley.com. I started to comment on his blog for the other two reasons, but I added value and got value from his posts as well. But he responded to all of my comments and we started talking on Twitter. I don’t know if it will end up turning into anything. But he could remember me and want to mention me in a post, like I did for him, or he might want to partner up with me on a project.
The Building Blocks of Commenting
Building Backlinks, Traffic, and Relationships are all important pieces to blogging. They intertwine with each other (as you get more backlinks then you get more traffic and so on). When commenting on a blog you need to realize you are leaving more then a backlink. You want to be leaving value. That’s how you get your name or brand heard and begin to get more traffic as well. Blog commenting can be very effective when used correctly.
In the comments, share a success story you’ve had with blog commenting. Or if you have had any bad experiences we can learn from. I’d love to hear what you have to say!