Mastering Twitter Marketing 01: Twitter’s “Must-Have” Set Up to Attract and Keep Followers
Twitter is my main source of marketing for this blog. I’m always on Twitter and that’s the best place to reach me. It has become a community for people that read this blog. So if you haven’t yet, I would love it if you followed me!
I have over 2,100 followers on Twitter, which is a number I am extremely proud of. I have been building my list for quite a while. This is the main social network where I connect with people and I would say that it’s the Social Network I’m an expert in.
Over the next few weeks I will be making a Twitter Marketing Mastery series, that will lead up to something special that I hope to be releasing by the end of the year. So stay tuned for that! If you need help with Twitter, it may be a good idea to subscribe to my RSS feed.
Setting up Your Twitter Effectively
This is not just a how to set up a Twitter, because it’s really simple and there really is no need for me to explain the process. The process is simple and is basically explained for you on Twitter.com.
Here is a few tips to setting up your twitter effectively to attract new followers and beginning to build you list.
- Photo – This is an absolute MUST! You must have a photo of you or your logo. If you have neither of those for some reason, at least something related to your brand. I NEVER follow eggs, the default picture for Twitter accounts that haven’t added a photo. Eggs look really tacky and most influential people will not follow people with an egg for a photo. Your photo will also tell people about your brand or you. This can make you seem more appealing if done correctly. And no don’t just put a “sexy” girl as your photo, it will only attract perverts. Don’t change your photo too much once you have it, it’s how people will recognize you on your newsfeed. My photo is of me, because I want people to know that there is a real person behind my website. I am wearing a yellow Bruins hat showing what I like, plus the yellow really stands out on the newsfeed.
- Website – There is also a place to put your URL for your website. This is an obvious one, put your blog! This is free advertising space, there is no cost to put your website! You have to take advantage of this free advertising that doesn’t come too often. And people do click on this link. Especially, if they are thinking about following you to see what you are all about. If your blog is appealing, it can work as a magnet to getting followers on Twitter. Another idea is putting a link to your email list or other social networks. I just put my blog, but you could do that as well.
- Bio – Fill up your biography with what you are about, it will help to reel more followers in. I have never followed someone without a biography. Plus you can add some keywords in there. It helps you get found on Twitter itself, because it is also a search engine. Don’t just put keywords in there, it doesn’t look professional. Explain about you and your brand.
- Follow Some Experts – I know your main goal is getting followers and you don’t care too much about following others, but you may want to follow some of the experts in your niche. This can end up helping you get more followers. Along with this you will be able to see what the experts with tons of followers are doing and try to mimick what they are doing. Don’t copy them, but take some of their methods.
- Automatic Direct Messages – Some people use services so if someone follows them it DM’s that person with a link to their blog. You should NOT do this! This is basically spamming a new person’s inbox. Instead just send out your tweets and let them DM you or @mention you. You could also @mention them about their tweet. But make conversation, don’t just try to sell or pushing something to them right away. It usually doesn’t work and I hate getting those DM’s that are obviously automated.
- Putting Just Links in Your Biography – People are not usually going to be searching for your links, so that’s not helping people find you on the search feature. Another reason is you look like you are only a self-promoter and won’t help anyone else. People won’t follow you if they don’t think they will get any help from you. So just write about you and put your link under website.